KEY TAKEAWAYS
Flight shopping data reveals traveler intent before bookings occur.
Airlines use shopping data to monitor competitors and identify emerging travel demand.
Better flight shopping data enables smarter pricing and commercial decision-making for airlines.
Better flight shopping data helps an airline make faster, more confident pricing decisions. In the first article of this series, we introduced flight shopping data as one of the airline industry's richest and most underused sources of commercial intelligence. Flight shopping data is the search request, and the offers that are returned in response, every time a traveler searches for a flight. It reveals both market positioning and emerging demand.
PriceEye helps bring the market positioning to life. In this article, we'll explore how PriceEye turns raw flight shopping data into the kind of commercial intelligence pricing teams can actually act on, and why better decisions start with better data.
What is PriceEye and How Does it enhance Flight shopping data?
PriceEye standardizes and enriches flight shopping data to create a more complete view of the competitive landscape. This means going a step further than just simply collecting market prices. With PriceEye, offers are enhanced with the details that determine how offers are compared, including:
- Fare basis codes — To understand exactly what fare product is being compared
- Branded fares — To capture how competitors are packaging and merchandising their offers
- Taxes and surcharges — To separate the base fare from the full cost of the offer for a true apples-to-apples comparison
This data enrichment matters because today's pricing is shaped by the product behind the number, not just the number itself. Two offers at the same price can represent very different value, and pricing analysts need to know the difference to respond with confidence.
By combining flight shopping data from multiple sources and enriching it with ATPCO data, PriceEye helps airlines uncover pricing anomalies, monitor competitive movements, and analyze both historical pricing trends and future market positioning.
How PriceEye ensures Transparency and Trust in flight shopping data
Enriched flight shopping data is only useful if analysts trust it. That's why transparency is built into how PriceEye collects and processes flight shopping data.
Every data point can be traced back to its source. Analysts can see how an airline offer was classified, where a comparison came from, and why an anomaly was flagged. That transparency is what allows pricing teams to move faster because when data quality is trusted, teams spend less time double-checking and more time acting on what the data is telling them.
What does The PriceEye Dashboard do?
Enriched, trustworthy flight shopping data still needs to be usable in the flow of daily work. The PriceEye dashboard brings competitive intelligence together in one place, helping pricing teams collect, explore, detect, alert, and diagnose what is happening across their markets. The dashboard supports analysts across five core tasks:
- Collect — Build a more complete, comparable view of the market.
PriceEye brings together flight shopping data and enhances it with the details analysts need to make meaningful comparisons. Enrichment adds fare basis codes, branded fares, taxes, and surcharges, while source monitoring and substitution help maintain consistent data when gaps occur. Additional capabilities such as Directional Price Breakdown provide greater visibility into the outbound and inbound components of round-trip pricing. —
- Explore — Investigate competitive pricing on your terms.
Self-service analytics give teams the flexibility to explore the market from both historical and forward-looking perspectives. Price Evolution reveals how pricing has changed over time, while Price Outlook provides a view of observed fares for future departure dates. Offer Applicability adds another layer of context by applying fare rules and flight schedules to determine which offers apply to each departure date and flight.
- Detect — Surface the changes that deserve attention.
Rather than requiring analysts to manually search for meaningful movements across large volumes of pricing data, PriceEye’s Anomaly Detection identifies pricing anomalies and prioritizes them based on revenue impact. This helps teams focus their attention on the competitive changes that matter most.
- Alert — Bring important changes to the analyst.
In development, Configurable Alerts will proactively notify teams when meaningful market anomalies occur through email and in-app notifications. Instead of continuously monitoring markets for change, analysts can define what matters and let PriceEye bring significant developments to their attention.
- Diagnose — Understand what is driving the change.
Identifying an anomaly is only the beginning. Anomaly Drivers will go deeper to explain why an anomaly exists by connecting fare changes, availability, and inventory. The goal is to help teams move from just seeing that something changed to understanding what caused it, which lever should be pulled, and who needs to engage.
Together, these capabilities create a more connected competitive intelligence workflow: collect better data, explore the market, detect what matters, get alerted when action may be needed, and diagnose the drivers behind the change. Rather than spending time assembling reports and searching for signals, pricing teams can focus more of their effort on understanding the market and making informed commercial decisions.
Can airlines get PRICEEYE’s data without using the dashboard?
Many airlines already have sophisticated revenue management systems, pricing engines, and business intelligence tools that support their commercial decision-making. They don’t need an additional dashboard. For those organizations, PriceEye delivers the same enriched competitive intelligence through structured data feeds that integrate directly into existing workflows.
Flight shopping data is standardized, enriched, and validated before delivery, giving pricing models access to complete, consistent content rather than raw shopping results. With support for leading revenue management systems and custom integrations, airlines can leverage PriceEye's competitive intelligence within the tools they already use, without changing established workflows.
Whether airlines choose the PriceEye dashboard or integrate enriched data directly into their own analytical environment, the objective remains the same: providing trusted competitive intelligence that enables faster, more confident pricing decisions.
Better flight shopping Data leads to Better pricing Decisions
As dynamic offers, evolving distribution strategies, AI-powered flight shopping, and rising frequency of pricing changes continue to reshape airline retailing, the airlines that win will be the ones who can trust their data, understand it, and act on it fastest.
PriceEye delivers better data, not just more data, that’s organized in a way that lets pricing teams identify opportunities and make informed commercial decisions with confidence.
Competitive intelligence is only one half of the flight shopping data story, though. The same shopping activity that reveals what competitors are doing today also holds early insights into where consumer demand is headed tomorrow.
In the next article in this series, we'll explore how DemandView filters out digital noise to reveal genuine traveler intent, often long before it shows up in booking data.
Ready to discover what better flight shopping data can do for you?
